Pegasus Leaders proudly participated in ADIHEX 2025, the world’s premier cultural, heritage, and defense exhibition held annually in Abu Dhabi. For us, it was more than a showcase — it was a celebration of tradition, craftsmanship, and the bridging of heritage with modern design.
Our Presence and Highlights
We unveiled three exclusive masterpieces: Khanjar – Eks Mansour, Khanjar – Alixir, and Khanjar – Aj Azzam. Each piece drew admiration from collectors, dignitaries, and heritage enthusiasts.
Why ADIHEX Matters for Us
- Cultural resonance — ADIHEX celebrates the Bedouin legacy, falconry, and Arabian weaponry. Our handcrafted swords & khanjars are deeply rooted in that heritage.
- Global exposure — We connected with collectors, museums, galleries, and high-net-worth clients from the UAE, Saudi Arabia, Qatar, Oman, Europe, and beyond.
- Partnerships & collaborations — We explored alliances with heritage institutions, luxury curators, and regional workshops to elevate traditional Arabian arts on the world stage.
- Brand positioning — Our participation reaffirmed Pegasus Leaders as a premier name in luxury Arabic craftsmanship, bolstering trust and brand prestige in GCC and globally.
Featured Masterpieces & Storytelling
- Khanjar – Eks Mansour: A gold-plated dagger bearing the hand-painted enamel portrait of the legendary Arabian horse Mansour — a homage to equestrian nobility.
- Khanjar – Alixir: Elegant silver dagger with ebony handle, refined arabesque designs, and emerald inlays — a synthesis of purity and heritage.
- Khanjar – Aj Azzam: A bold design with nefarite handle, gold accents, and intricate gemstone artistry — the pavilion’s most talked-about piece.
Every piece was accompanied by detailed storytelling signage: materials, techniques, artisan profiles, and prospective customization notes.
What We Learned
- Demand for provenance: Visitors overwhelmingly asked about origin, materials, and workshop transparency.
- Customization is key: Many clients expressed desire for unique symbols — family crests, national motifs, bespoke stories.
- Digital + physical synergy: The ability to book design consultations in real time and show digital 3D previews delighted many clients.
- Heritage education: We conducted mini-lectures explaining the symbols, scripts, and motifs in Arabian arms — a hit among enthusiasts.
Thanks & What’s Next
We extend our gratitude to ADIHEX organizers, partners, and visitors who believed in our vision.
Next, we are preparing a limited ADIHEX Collection, releasing a short video documentary of our booth, and offering loyalty previews for our newsletter subscribers in UAE, Saudi Arabia, and Qatar.
If you visited our booth — thank you. If not — you’re invited to explore our ADIHEX gallery below and book a private consultation.
“Heritage is not history, but living identity.”
Pegasus Leaders
